.Manly Bands is a direct-to-consumer dealer of men's bands. The provider released in 2016 after John Ruggiero, the co-founder with his wife Michelle, could not find a suited wedding band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our company discussed the company's beginning, unique ring components, as well as more. Since then, Manly Bands has obtained its maker. The manufacturing of bands from, say, Port Daniel's bourbon gun barrels or Fender guitar strings produces powerful video clip, mentions Ruggiero, ideal for storytelling on social networks and in other places.The entire sound of our discussion is ingrained listed below. The transcript is revised for length as well as clarity.Eric Bandholz: Provide our team a run-through of what you do.John Ruggiero: My other half, Michelle, and I started an internet ring provider referred to as Manly Bands in 2016 to handle an issue of wedding event bands for guys. Our company were merely married. I have huge hands and couldn't find a ring that I suched as that was not overpriced. My alternatives were buying from a directory or even having one thing customized.I ended up purchasing coming from an internet site. The ring got there in a level mailer, without any carton or client service. It was actually a dreadful expertise through today's ecommerce specifications.Our experts got married, moved to Florida, and also needed a work. Our company informed ourselves, "Our experts're both business owners. Why do not our experts generate our own company?" Our company went over the kinds of concerns our team would certainly seen and also just how to handle all of them. My ring adventure turned up, and also our team decided to attempt to address it for other fellas.Our target when our experts started was to pay out rental payment. We assumed creating a couple thousand dollars a month coming from this would certainly be actually amazing. We considered it a way of life service, not high-growth. It was merely Michelle and also me in our garage making bands as well as delivering them bent on clients. Our company had appealed something. Our information reverberated with leads.Michelle and also I make an exceptional staff. I formulate concepts, and she's the implementer. A bunch of our excellence visits her imaginative thoughts. She titles the bands and creates personas. She attaches the bands to clients. Defining a band only as "eight-millimeter dark" failed to cut it.We designed rings from unique materials, such as Port Daniel's barrels or even special steels. Your business took off. Since then, our experts've grown substantially. Our experts right now have over 55 people in the Manly Bands family members. Regarding fifty percent of those are actually band craftsmans who operate in our just recently obtained manufacturing outlet in Utah.Bandholz: When performed you get a maker?Ruggiero: About a year and a half earlier. We had been their consumer for many years, so we knew them properly. A lot of their business was retail, which failed to interest our team-- mosting likely to mom-and-pop jewelry experts. They preserved their retail customers and brand name. Our team got a few of their properties as well as brought over employees.Inducing a manufacturing staff has been among the most ideal factors our experts've carried out. It is actually been awesome to go out there and also enjoy them bring in bands out of Fender guitar strings or even steel from an M1 Abrams container.Bandholz: Just how does in-house manufacturing impact marketing?Ruggiero: It is actually been actually big. Taking a cam to the opposite of the workplace as well as filming the team making use of turrets to cut the metallic poles or even bourbon gun barrels into bands produces amazing video recording. We possess our video camera team on the market all the time. Our team use that video on our social media and also in our ads and also newsletters. We try to promote that given that the majority of firms in the guys's band space do not make. They go down ship or even order from international and then deliver it out. Yet our experts desire it to last a lifetime and also be actually something people can easily take honor in.Our experts've had a lot of effectiveness with our armed forces ancestry assortment, where our company source distinct army components. Our experts possess the M1 Garand rifle inventory, the timber component, coming from War of the nations I. Enjoying our crew placed that in the lathe and also cut a part out for a ring is interesting.Our advertising for those bands discuss the history, the soldiers, where the tool was used, as well as factors like that. My other half as well as I studied filmmaking in university. Our company use our capabilities to inform and narrate. As an example, I lately acquired an e-mail coming from a client who discussed that his grand daddy utilized to drive M1 tanks. The customer gifted one of those rings to his grandpa, and they had very an emotional exchange. It's nice to help clients associate with their past as well as make one thing meaningful.Bandholz: Where can folks purchase a band from you?Ruggiero: ManlyBands.com. We have images on Instagram, too. I'm on Twitter and LinkedIn.